A new way to judge nonprofits: Dan Pallotta at TED2013
Dan Pallotta created two huge charity initiatives -- AIDS Rides bicycle journeys and Breast Cancer 3-Day events. These initiatives raised $108 million for HIV/AIDS and $194 million for breast cancer. Both had their best years in 2002 ... and then Pallotta's nonprofit went out of business.
In the final session of TED2013, Pallotta shares why that happened: Major sponsors pulled out following a slew of bad press over the idea that his organization was investing 40% of their gross into recruitment and customer service.