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Improve Perception to Improve Partnership

February 22, 2012

Fundraising operations is a tough business. The many moving parts, the level of detail, the (mis)understanding across different departments and donors…these all make it a difficult area to effectively manage.

Perception is particularly challenging to handle. Sometimes, a single anecdote shapes our colleagues’ entire view of operations. One bad gift, one bad report, or one bad training experience can spoil the lot. But, you can avoid some of the pitfalls and improve perceptions. Have a look at this video (it’s a little long but worth it) to get some ideas on the common culprits and best solutions.

What issues have most shaped your perceptions?

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